{"id":216374,"date":"2022-02-11T04:58:00","date_gmt":"2022-02-11T04:58:00","guid":{"rendered":"https:\/\/disteco.com\/?p=216374"},"modified":"2022-02-20T10:52:39","modified_gmt":"2022-02-20T10:52:39","slug":"el-mercat-online-al-sector-alimentari","status":"publish","type":"post","link":"https:\/\/disteco.com\/ca\/el-mercat-online-al-sector-alimentari\/","title":{"rendered":"El mercat online al sector alimentari"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/disteco.com\/wp-content\/uploads\/2023\/02\/el-mercado-online-en-el-sector-alimentario-1024x605.jpg\" alt=\"\u00bfCu\u00e1nto representa el mercado online en el sector alimentario?\" class=\"wp-image-216358\" srcset=\"https:\/\/disteco.com\/wp-content\/uploads\/2023\/02\/el-mercado-online-en-el-sector-alimentario-980x579.jpg 980w, https:\/\/disteco.com\/wp-content\/uploads\/2023\/02\/el-mercado-online-en-el-sector-alimentario-480x284.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n<h6><span style=\"color: #cc0000;\"><em><strong>El mercat online al sector alimentari<\/strong><\/em><\/span><\/h6>\n<h1>&nbsp;<\/h1>\n<h1><strong>Quant representa el mercat en l\u00ednia al sector alimentari?<\/strong><\/h1>\n<p>Impulsades pel confinament, <a href=\"\/?p=215374\" target=\"_blank\" rel=\"noopener\">les compres en l\u00ednia van cr\u00e9ixer durant l&#8217;any passat<\/a> i els experts esperen que aquesta ampliaci\u00f3 del mercat es mantingui aquest any.<\/p>\n<p>En el gran consum, la quota de mercat del comer\u00e7 electr\u00f2nic en alimentaci\u00f3 va assolir un 3% a Espanya, i s&#8217;espera que el 2022 creixi fins al 5%.<\/p>\n<blockquote>\n<h3>Durant el 2020 i el 2021, set de cada deu consumidors van comprar aliments en l\u00ednia, de manera espor\u00e0dica o habitual.<\/h3>\n<\/blockquote>\n<p>Abans de la pand\u00e8mia, les vendes a trav\u00e9s d&#8217;internet no arribaven al 2%, especialment pel marcat acostament del consumidor al comer\u00e7 de proximitat i l&#8217;experi\u00e8ncia de compra en productes frescos..<\/p>\n<p>La transformaci\u00f3 del consum en aquests dos aspectes impulsa <a href=\"\/?p=214121\" target=\"_blank\" rel=\"noopener\">canvis en la distribuci\u00f3<\/a>&nbsp;i suposa nous desafiaments per a productors i comer\u00e7os de proximitat.<\/p>\n<p><\/p>\n<h2><strong>Los retos del comercio online de alimentos en 2022<\/strong><\/h2>\n<div>L&#8217;assenyalada prefer\u00e8ncia per comprar aliments frescos en mercats de proximitat proposa alguns desafiaments a la comercialitzaci\u00f3 en l\u00ednia d&#8217;aliments a Espanya.<\/div>\n<div>&nbsp;<\/div>\n<div>Tot i aix\u00f2, <strong>els experts asseguren una marcada tend\u00e8ncia a consolidar la conviv\u00e8ncia entre el comer\u00e7 online i offline<\/strong> recolzada en els seg\u00fcents pilars:<\/div>\n<ul>\n<li><strong>Experi\u00e8ncia de compra:<\/strong> aconseguir el mateix nivell de satisfacci\u00f3 en un canal i un altre suposa un desafiament quant a la transformaci\u00f3 digital del comer\u00e7 d&#8217;aliments.<\/li>\n<li><strong>Consumidor onmicanal:<\/strong> a m\u00e9s dels dos canals de venda, la integraci\u00f3 de serveis d&#8217;atenci\u00f3 \u00e9s imprescindible per satisfer la demanda actual.<\/li>\n<li><strong>Liberalitzaci\u00f3 dels horaris:<\/strong> l&#8217;horari comercial ja s&#8217;ha est\u00e8s al comer\u00e7 en l\u00ednia, per\u00f2 requereix una estrat\u00e8gia per competir en igualtat de condicions amb el comer\u00e7 f\u00edsic.<\/li>\n<\/ul>\n<div>Tot sembla indicar que tots dos canals de venda, el comer\u00e7 en f\u00edsic i el comer\u00e7 electr\u00f2nic, continuaran sent complementaris i compartiran els mateixos reptes.<\/div>\n<div>&nbsp;<\/div>\n<div>Per a una distribuci\u00f3 en el sector de l&#8217;alimentaci\u00f3 m\u00e9s eficient i competitiva, la clau \u00e9s atendre el client mixt, que s&#8217;acosta espor\u00e0dicament a la compra en l\u00ednia, per\u00f2 segueix triant el comer\u00e7 de proximitat.<\/div>\n<blockquote>\n<h3>A <a href=\"https:\/\/disteco.com\/\" target=\"_blank\" rel=\"noopener\">Grup Alimentari Disteco<\/a> encoratgem la transformaci\u00f3 digital de clients i prove\u00efdors per garantir operacions m\u00e9s efectives de cara a proveir ambd\u00f3s canals de venda amb els millors productes del mercat.<\/h3>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Impulsades pel confinament, les compres en l\u00ednia van cr\u00e9ixer durant l&#8217;any passat i els experts esperen <\/p>\n","protected":false},"author":1,"featured_media":216358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[239,72,117,261,160,271,121,243,228],"class_list":["post-216374","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ultimes-noticies","tag-aliments-de-qualitat","tag-disteco-ca-2","tag-distribucio-alimentaria","tag-distribucio-gourmet","tag-distribuidors-dalimentacio-a-espanya","tag-e-commerce-ca","tag-gad-ca-2","tag-gad-alimentacio-saludable","tag-sectors-de-lalimentacio","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El mercat online al sector alimentari - GRUP ALIMENTARI DISTECO<\/title>\n<meta name=\"description\" content=\"La quota del mercat 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