{"id":213653,"date":"2021-03-30T06:02:00","date_gmt":"2021-03-30T06:02:00","guid":{"rendered":"https:\/\/disteco.com\/?p=213653"},"modified":"2021-03-30T07:46:02","modified_gmt":"2021-03-30T07:46:02","slug":"la-nova-realitat-en-la-alimentacio","status":"publish","type":"post","link":"https:\/\/disteco.com\/ca\/la-nova-realitat-en-la-alimentacio\/","title":{"rendered":"La nova realitat en l’alimentaci\u00f3"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n
La nova realitat en l’alimentaci\u00f3<\/em><\/strong><\/span><\/h6>\n

 <\/h1>\n

La nova realitat en l’alimentaci\u00f3 despr\u00e9s del 2020 <\/strong><\/h1>\n

La pand\u00e8mia ha impactat en diferents aspectes de la vida quotidiana, tant en llars com en la ind\u00fastria, per la qual cosa resulta interessant analitzar com s’est\u00e0 construint una nova realitat post-covid en l’alimentaci\u00f3.<\/p>\n

El sector de l’alimentaci\u00f3 \u00e9s ampli i involucra a molts subsectors per a abastar la complexa cadena des de la producci\u00f3 fins a la distribuci\u00f3.<\/strong><\/span><\/h5>\n

Per part seva, al llarg de l’\u00faltim any, i al costat d’algunes tend\u00e8ncies que es van anar assentant, tamb\u00e9 va canviar dr\u00e0sticament la forma d’adquisici\u00f3 i consum.<\/strong><\/a><\/p>\n

Assentats en una extensa experi\u00e8ncia de comercialitzaci\u00f3, distribuci\u00f3 i transformaci\u00f3 de productes alimentosos, des de Grup Alimentari Disteco analitzem els desafiaments i oportunitats davant a un escenari post-covid.<\/p>\n

<\/p>\n

Aliments en l\u00ednia i comer\u00e7os de proximitat<\/strong><\/h2>\n

Sens dubte, els canals comercials guanyadors d’aquest \u00faltim any han resultat ser la venda en l\u00ednia, amb un r\u00e0pid enviament a domicili, i els comer\u00e7os de proximitat en general, perqu\u00e8 tot va tornar a passar pels carrers del barri.<\/p>\n

Cadascun d’aquests canals t\u00e9 els seus avantatges, per\u00f2 tamb\u00e9 desafia fortament a la distribuci\u00f3 i log\u00edstica d’\u00faltima milla.<\/p>\n

L’acceleraci\u00f3 de la transici\u00f3 a un model m\u00e9s digitalitzat, tant a nivell dom\u00e8stic com industrial, va contribuir a descobrir el potencial del model en l\u00ednia per a la interacci\u00f3 en l’\u00e0mbit de l’alimentaci\u00f3.<\/a><\/p>\n

Amb l’escenari post pand\u00e8mia encara a la dist\u00e0ncia, es distingeix una gran oportunitat evitant la compet\u00e8ncia entre tots dos canals de venda.<\/p>\n

El comer\u00e7 de proximitat podr\u00e0 continuar portant la davantera en l’oferta de frescor i atenci\u00f3 personalitzada; mentre que el comer\u00e7 en l\u00ednia s’ofereix com la millor opci\u00f3 en aliments de selecci\u00f3 i varietat de marques.<\/p>\n

\n

En aquest sentit, a Grup Alimentari Disteco<\/strong> <\/a>estem afermant els models que garanteixen el prove\u00efment, la regularitat i la flexibilitat ajustada a les caracter\u00edstiques de cada canal comercial emergent.<\/h3>\n<\/blockquote>\n

 <\/h2>\n

Menjar a casa i tamb\u00e9 com a casa <\/strong><\/h2>\n

En aquest altre aspecte de l’alimentaci\u00f3, la gran guanyadora ha resultat ser el menjar casol\u00e0, amb una cuidada elaboraci\u00f3 i productes saludables de gran qualitat que li atorguen aquest irrebatible sabor de llar.<\/p>\n

Tant pel plaer de tornar al ritual de la cuina a casa, com per la senzilla organitzaci\u00f3 d’un menjar familiar encara que sigui a la dist\u00e0ncia, el menjar d’elaboraci\u00f3 artesanal torna a estar en voga.<\/p>\n

Per a aix\u00f2, el sector de l’alimentaci\u00f3 es val de dos \u00e0mbits centrals per a acostar aquest tipus de productes al consumidor: d’una banda, a trav\u00e9s dels serveis de restauraci\u00f3; d’altra banda, la venda de productes elaborats i envasaments, tamb\u00e9 anomenats productes de cinquena gamma<\/a>.<\/p>\n

L’h\u00e0bit de menjar en restaurants torna amb forces renovades i, encara quan les mesures d’a\u00efllament continu\u00efn restringint les activitats en el sector, els empresaris redoblen l’aposta i valoren totes les alternatives per a acostar les elaboracions als comensals.<\/p>\n

Igual que ocorre amb els aliments de cinquena gamma, la jugada decanta per aspectes centrals en la seguretat i higiene, com el format i el packaging<\/a> m\u00e9s adequat per a mantenir totes les caracter\u00edstiques originals d’aquests aliments<\/p>\n

\n

A Grup Alimentari Disteco<\/a> orientem els nostres esfor\u00e7os a promoure l’adequaci\u00f3 dels instruments comercials per a satisfer la demanda d’aquests temps i albirar la nova realitat en l’alimentaci\u00f3 per al 2021.<\/h4>\n<\/blockquote>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La pand\u00e8mia ha impactat en diferents aspectes de la vida quotidiana, tant en llars com en la ind\u00fastria, per la qual cosa resulta interessant analitzar <\/p>\n","protected":false},"author":1,"featured_media":213645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-213653","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ultimas-noticias","post_format-post-format-image"],"yoast_head":"\nLa nova realitat en l'alimentaci\u00f3 - GRUP ALIMENTARI DISTECO<\/title>\n<meta name=\"description\" content=\"La nova realitat en l'alimentaci\u00f3 despr\u00e9s del 2020, al llarg de l'\u00faltim any va canviar dr\u00e0sticament la forma d'adquisici\u00f3 i consum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/disteco.com\/ca\/la-nova-realitat-en-la-alimentacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nova realitat en l'alimentaci\u00f3 - 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