{"id":212339,"date":"2020-06-30T06:01:29","date_gmt":"2020-06-30T06:01:29","guid":{"rendered":"https:\/\/disteco.com\/?p=212339"},"modified":"2020-06-30T11:00:40","modified_gmt":"2020-06-30T11:00:40","slug":"un-sector-alimentari-centrat-en-la-proximitat-i-el-comerc-electronic","status":"publish","type":"post","link":"https:\/\/disteco.com\/ca\/un-sector-alimentari-centrat-en-la-proximitat-i-el-comerc-electronic\/","title":{"rendered":"Un sector alimentari centrat en la proximitat i el comer\u00e7 electr\u00f2nic"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/disteco.com\/wp-content\/uploads\/2020\/06\/un-sector-alimentario-centrado-en-la-proximidad-y-el-e-commerce-1024x683.jpg\" alt=\"Se consolida un sector alimentario centrado en la proximidad y el e-commerce\" class=\"wp-image-212315\" srcset=\"https:\/\/disteco.com\/wp-content\/uploads\/2020\/06\/un-sector-alimentario-centrado-en-la-proximidad-y-el-e-commerce-980x653.jpg 980w, https:\/\/disteco.com\/wp-content\/uploads\/2020\/06\/un-sector-alimentario-centrado-en-la-proximidad-y-el-e-commerce-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n<h6><span style=\"color: #cc0000;\"><em>Un sector alimentari centrat en la proximitat i el comer\u00e7 electr\u00f2nic<\/em><\/span><\/h6>\n<h1>\u00a0<\/h1>\n<h1>\u00a0<\/h1>\n<h1>Es consolida un sector alimentari centrat en la proximitat i el comer\u00e7 electr\u00f2nic<\/h1>\n<p>\u00a0<\/p>\n<p>En aquest moment de post confinament,<strong> les prefer\u00e8ncies dels consumidors s&#8217;enfoquen fortament en un sector alimentari centrat a la proximitat i el comer\u00e7 electr\u00f2nic.<\/strong><\/p>\n<p>Si b\u00e9 el comer\u00e7 de proximitat, de la m\u00e0 d&#8217;una revaloraci\u00f3 d&#8217;<a href=\"\/?p=206602\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>una alimentaci\u00f3 m\u00e9s saludable, de qualitat i sostenible<\/strong><\/a>, ja \u00a0anaven sent una tend\u00e8ncia fortament impulsada per alguns consumidors, la pand\u00e8mia i el confinament van obrir el debat per promoure definitivament una compra responsable.<\/p>\n<p>Tant en aspectes de seguretat i higiene, com en mat\u00e8ria nutricional, els productes de proximitat tenen gran potencial; sempre que aconsegueixin adaptar-se a altres variables de mercat que tamb\u00e9 han canviat per sempre.<\/p>\n<p><strong><a href=\"\/?p=212087\" target=\"_blank\" rel=\"noopener noreferrer\">La compra d&#8217;aliments per internet<\/a>\u00a0va augmentar durant el confinament<\/strong>; fins i tot moltes persones que no utilitzaven aquest canal per fer comandes, van comen\u00e7ar a trobar a les aplicacions una forma senzilla d&#8217;adquirir tot el necessari per menjar de forma saludable productes de qualitat en fam\u00edlia, sense sortir de casa.<\/p>\n<p>\u00a0<\/p>\n<h2>L&#8217;e-commerce d&#8217;aliments \u00bfVa arribar per quedar-se definitivament?<\/h2>\n<blockquote>\n<h5><strong>La majoria dels experts i professionals de sector opina que si.<\/strong><\/h5>\n<h5><strong>Les vendes del sector de l&#8217;alimentaci\u00f3 a trav\u00e9s d&#8217;internet anaven mostrant un creixement abans de l&#8217;estat d&#8217;alarma i, encara en l&#8217;etapa de reobertura esglaonada, va seguir augmentant.<\/strong><\/h5>\n<\/blockquote>\n<p>A l&#8217;hora de plantejar estrat\u00e8gies, pujar els productes a una botiga en l\u00ednia no \u00e9s suficient i \u00e9s en eines com la comunicaci\u00f3 i el m\u00e0rqueting en l\u00ednia on hi ha els veritables reptes per al sector alimentaci\u00f3.<\/p>\n<p>Els professionals de grans marques ja han indicat que, en aquest moment, els consumidors, dins de les seves eleccions, valoren m\u00e9s les mesures de seguretat en els aliments que el preu o la marca dels productes.<\/p>\n<p>Aix\u00f2 suposa una gran oportunitat, per\u00f2 tamb\u00e9 el desafiament de saber com vendre la qualitat i traject\u00f2ria d&#8217;un producte a trav\u00e9s de les condicions\u00a0del\u00a0comer\u00e7 en l\u00ednia.<\/p>\n<p>En el marc d&#8217;aquesta <strong>accelerada transformaci\u00f3 digital<\/strong>, la distribuci\u00f3 d&#8217;aliments es posa al capdavant de la batalla per oferir eines que contribueixin a <strong>millorar el sector de l&#8217;alimentaci\u00f3 i begudes de la m\u00e0 de les tecnologies<\/strong>.<\/p>\n<blockquote>\n<h3><strong>A Grup Alimentari Distecto entenem que la tecnologia \u00e9s una aliada<\/strong> i enfoquem els nostres esfor\u00e7os en donar suport a aquestes pol\u00edtiques de distribuci\u00f3 aliment\u00e0ria tant en relaci\u00f3 amb els productors, el sector de l&#8217;hoteler i el de la restauraci\u00f3 com el comer\u00e7 de proximitat.<\/h3>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>En aquest moment de post confinament, les prefer\u00e8ncies dels consumidors s&#8217;enfoquen fortament en un sector alimentari centrat a la proximitat i el comer\u00e7 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