{"id":211453,"date":"2019-12-04T05:49:22","date_gmt":"2019-12-04T05:49:22","guid":{"rendered":"https:\/\/disteco.com\/los-origenes-y-la-actualidad-gastronomica-del-black-friday\/"},"modified":"2025-04-30T11:08:00","modified_gmt":"2025-04-30T11:08:00","slug":"els-origens-i-lactualitat-gastronomica-del-black-friday","status":"publish","type":"post","link":"https:\/\/disteco.com\/ca\/els-origens-i-lactualitat-gastronomica-del-black-friday\/","title":{"rendered":"Els or\u00edgens i l’actualitat gastron\u00f2mica del Black Friday"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n
Els or\u00edgens i l’actualitat gastron\u00f2mica del Black Friday<\/em><\/span><\/h6>\n

\u00a0<\/p>\n

Acabem de passar el Black Friday, esdeveniment que cada vegada s’imposa amb m\u00e9s for\u00e7a tamb\u00e9 a casa nostra <\/strong>i encara que hi ha diverses hist\u00f2ries darrere de el nom que se li d\u00f3na a aquesta \u00e8poca, hi ha alguns detalls interessants i que ens permeten reflexionar a l’hora de considerar l’actualitat de el Black Friday en el sector gastron\u00f2mic.<\/strong><\/p>\n

Malgrat el que molts pensen, que com tantes altres celebracions i tradicions portades d’Am\u00e8rica del Nord aquesta data t\u00e9 poca o cap import\u00e0ncia, per\u00f2 en aquest cas, en la hist\u00f2ria dels seus or\u00edgens trobareu interessant la seva import\u00e0ncia actual en els nostres mercats.<\/strong><\/p>\n

\u00a0<\/p>\n

Hist\u00f2ries de l’origen del Divendres Negre<\/strong><\/h3>\n

Alguns els trobem a l’any 1869 i el mateix nombre fins i tot porten la tradici\u00f3 associada a les compres amb descompte fins al comer\u00e7 d’esclaus a les plantacions de cot\u00f3 de el sud dels Estats Units.<\/p>\n

No obstant aix\u00f2, la m\u00e9s coneguda i versemblant, \u00e9s la de les compres durant el cap de setmana del Dia d’Acci\u00f3 de Gr\u00e0cies i el color dels nombres en la comptabilitat dels comerciants.<\/strong><\/p>\n

\n

Mentre que durant tot l’any anotaven els n\u00fameros en color vermell, operant en p\u00e8rdues, a l’arribar el divendres d’Acci\u00f3 de Gr\u00e0cies, oferien descomptes i, com les vendes creixien en aquestes dates festives, tenien la possibilitat d’obtenir les esperades guanys que podien portar a anotar la comptabilitat en color negre.<\/strong><\/h2>\n<\/blockquote>\n

Aix\u00ed, les vendes associades a un dia festiu de tanta connotaci\u00f3 i sensibilitat al poble nord-americ\u00e0, en realitat tenen tanta import\u00e0ncia rom\u00e0ntica com transcend\u00e8ncia en la gratitud, a el mateix temps que s\u00f3n una gran oportunitat que reactiva el comer\u00e7.<\/p>\n

\u00a0<\/p>\n

El Black Friday y la gastronom\u00eda Espa\u00f1ola<\/strong><\/h3>\n

Si b\u00e9 la majoria associa aquesta setmana als descomptes en b\u00e9ns que generalment acaben per convertir-se en els regals nadalencs i equipaments tecnol\u00f2gics, l’oci i l’entreteniment v\u00e9nen guanyant terreny.<\/p>\n

\n

Els descomptes de el Black Friday han superat el llindar de la tend\u00e8ncia adoptada per grans m\u00e9s des de fa ja uns 3 anys i, encara que la tecnologia segueix en punta (amb gaireb\u00e9 el 40% de les vendes), el p\u00fablic espanyol no deixa de banda la seva acostumat gust per la gastronomia, que segueix guanyant terreny amb gaireb\u00e9 el 2% de les vendes en aquestes dates.<\/h4>\n<\/blockquote>\n

El mat\u00eds que aqu\u00ed cal considerar \u00e9s, quants comer\u00e7os gastron\u00f2mics i negocis de restauraci\u00f3 aposten a oferir descomptes des de l’enfocament del Back Friday?<\/strong><\/p>\n

\n

Sigui quina sigui l’opci\u00f3 de l’comerciant o restaurador, veurem en els propers anys com es desenvolupa, a Grup Alimentari Disteco<\/strong> seguirem acompanyant als nostres clients i oferint-los l’ajuda i suport del nostre equip de professionals per a tenir una excel\u00b7lent campanya de Nadal en qu\u00e8 tots els n\u00fameros siguin negres.<\/strong><\/a><\/h2>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

Acabem de passar el Black Friday, esdeveniment que cada vegada s’imposa amb m\u00e9s for\u00e7a tamb\u00e9 a casa nostra<\/p>\n","protected":false},"author":1,"featured_media":211446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[127,126,160,118,34],"class_list":["post-211453","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ultimes-noticies","tag-black-friday","tag-compres-de-nadal","tag-distribuidors-dalimentacio-a-espanya","tag-gad","tag-gastronomia","post_format-post-format-image"],"yoast_head":"\nEls or\u00edgens i l'actualitat gastron\u00f2mica del Black Friday - GRUP ALIMENTARI DISTECO<\/title>\n<meta name=\"description\" content=\"Hist\u00f2ries de l'origen del Divendres Negre, Black Friday, en la hist\u00f2ria dels seus or\u00edgens trobareu interessant la seva 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